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April 2024                                                                           April 2024

       plumbers, window companies and gardeners.                                            The  RNLI  is  an  amazing  organisation.  The  nation’s  maritime  rescue  service  is
                                                                                            provided by a non-government organisation, crewed by volunteers and funded
       The focus was on these trade groups first because they are the types of traders      entirely  by  voluntary  donations.  And  it  provides  a  service  far,  far  better  than
       that  Trading  Standards  continue  to  receive  complaints  about.  Typically,  that   anything that the government could afford or manage. Suffice it to say I had an
       involves work carried out to a poor standard, unnecessary or excessively priced.
                                                                                            amazing and successful time leading a brilliant fundraising team there.
       Dorset Council Trading Standards offer free business advice to businesses based      Not only that, but in 1992, for a couple of years I had the honour of leading and
       in our area. If you’d like more information, then visit www.businesscompanion.info   representing  the UK’s new national body  for  professional fundraisers called the
       or call a business advisor on 01305 224702.                                          Institute  for  Charity  Fundraising  Managers  (now  the  Chartered  Institute  of
       If you’ve concerns about a business or would like advice on your consumer rights,    Fundraising).
       then  visit  the  Citizens  Advice  consumer  helpline  at  citizensadvice.org.uk/   In  2000,  the  opportunity  came  up  to  change  jobs  within  the  RNLI,  and  I
       consumer or phone 0808 2231133.                                                      welcomed  it.  My  new  role  brought  together  a  collection  of  support  functions,
                                                                                            and some new projects the RNLI wanted to get off the ground. One new project
                                                                                            was to buy land in Poole opposite the original HQ and oversee the design and
                                                                                            building of the Lifeboat College. This became the 60-bed hotel and residential
                                                                                            training  centre  for  crews  from  all  over  the  UK  and  Ireland.  The  College  was
                                                                                            opened by HM the Queen in 2004. It was a memorable occasion at which every
          When you respond to advertisers, do please tell them you saw their                single lifeboat station in  the  United  Kingdom  and Ireland was  represented.  The
          advert in this magazine  -  it helps them monitor the effectiveness of            Queen and Prince Philip left the College on board an Irish lifeboat!
             their advert and helps us generate more advertising revenue!!                  Another project was to help develop what had been the RNLI-run International
                                                                                            Lifeboat Federation into a stand-alone international charity. This involved a huge
                                                                                            amount  of  travel,  including  to  China,  India,  Australia  and  the  USA  and  many
                                                                                            European countries. The International Maritime Rescue Federation which brings
                                                                                            together European services with the US Coast Guard and services from all over
                                                                                            the world is now firmly on the map. One spin off for me was that I was asked to
                                                                                            join the trustee board of the Canadian Auxiliary Coast Guard, which I did for two
                                                                                            or three years. Another challenge was negotiating with the Chinese Rescue and
                                                                                            Salvage organisation to sell them redundant RNLI lifeboats as the core of a new
                                                                                            coastal rescue service.

                                                                                            The final project is perhaps the one of which I am most proud. In 2000, the RNLI
                                                                                            decided that it should investigate expanding from traditional lifeboat rescue into
                                                                                            the  arena  of  beach  rescue,  Lifeguarding.  Lifeguarding  in  UK  had  been  the
                                                                                            preserve of volunteer clubs providing a part time service in the summer months
                                                                                            and at weekends. The rise of surfing and other water sports and the advent of
                                                                                            neoprene  suits  meant  more  and  more  people  were  using  the  beaches  for  a
                                                                                            longer and longer season, and more people were getting into difficulty.
                                                                                            Should the RNLI move into the arena of trained and professional paid lifeguards,
                                                                                            for  a  longer  season?  I  was  tasked  with  running  a  two-year  pilot  project  on  26
                                                                                            beaches.  We  overcame  the  resistance  of  some  of  the  lifeboat  stations  and
                                                                                            crews and ran a successful service which led to its adoption nationwide. Now,
                                                                                            240  beaches  have  seasonal  lifeguards,  fully  integrated  with  the  238  lifeboat
                                                                                            stations around the UK and Ireland.



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